The associate dean of the Harvard School of Public Health wants to stop
more drivers from texting while driving through entertainment, as he did
with his designated driver campaign.
Scientists have researched the power of modeling behavior, and have found
that many people respond to and learn social behaviors by watching others.
This include watching a parent or freind text behind the wheel, or watching
someone do it on TV.
The story doesn't go into much detail about the campaign, other than
Winsten would like to get Hollywood involved in the project. Winsten wants
to get stories out there on TV, websites, social media, etc. that speak
distracted driving and using a mobile phone to talk or text while behind the wheel.
Winsten's designated driver campaign, which took place in the 1980s
and 1990s, was an apparent success, at least according to the United Press
story, and he hopes that a distracted driver campaign would have a similar impact.
Indeed, such a campaign would be good for drivers and passengers. There's
no shortage of news reports out there about how people are seriously injured
or killed on a regular basis as a result of taking your eyes off the road,
even for a moment.
'Designated driver' campaign model for distracted driving