The "Click It or Ticket" campaign comes around the Memorial Holiday weekend. But Arizona is a secondary-offense state when it comes to wearing seatbelts, meaning that an officer must first pull you over for a primary offense (like on suspicion of drunk driving) before you can be cited for the seatbelt.
So it stands to reason that, even though you likely won't be pulled over for not wearing your seatbelt, there will plenty of cops on the roads, making it more likely you'll be pulled over for something else.
With the headline, you know where Elizabeth Dwoskin stands in her Bloomberg Businessweek piece about the campaign. She calls it the annual revenue-generating, seatbelt-ticketing blitz. Wearing a seatbelt saves lives. On the other, there's no arguing that campaigns like these bring in extra cash for the states.
Not only will there be more officers on the roads, which makes it likelier for people to be pulled over and cited or arrested for a variety of offenses, from speeding to drunk driving, but more citations equals more revenue. It's as simple as that.
Dwoskin cites as an example one state that expects to double the number of seatbelt citations during the two-week Click It or Ticket campaign.
Source: 'Click It or Ticket': The Annual Revenue-Generating, Seatbelt-Ticketing Blitz